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15 The Power of Rendering in 3D Max
Autodesk 3ds Max, formerly 3D Studio, then 3D Studio Max is a professional 3D computer graphics program for making 3D animations, models, games and images. It is developed and produced by Autodesk Media and Entertainment. It has modeling capabilities and a flexible plugin architecture and can be used on the Microsoft Windows platform. It is frequently used by video game developers, many TV commercial studios and architectural visualization studios. It is also used for movie effects and movie pre-visualization. For its modeling and animation tools, the latest version of 3ds Max also features shaders (such as ambient occlusion and subsurface scattering), dynamic simulation, particle systems, radiosity, normal map creation and rendering, global illumination, a customizable user interface, new icons, and its own scripting language.
The original 3D Studio product was created for the DOS platform by Gary Yost and the Yost Group, and published by Autodesk. The release of 3D Studio made Autodesk’s previous 3D rendering package AutoShade obsolete. After 3D Studio DOS Release 4, the product was rewritten for the Windows NT platform, and renamed “3D Studio MAX”. This version was also originally created by the Yost Group. It was released by Kinetix, which was at that time Autodesk’s division of media and entertainment.
Autodesk purchased the product at the second release update of the 3D Studio MAX version and internalized development entirely over the next two releases. Later, the product name was changed to “3ds max” (all lower case) to better comply with the naming conventions of Discreet, a Montreal-based software company which Autodesk had purchased.
When it was re-released (release 7), the product was again branded with the Autodesk logo, and the short name was again changed to “3ds Max” (upper and lower case), while the formal product name became the current “Autodesk 3ds Max”.